• Headhunted to lead the strategic review of sales, marketing and advertising leading to profit turnaround in 2011 with a 25% increase versus 2010 levels.
  • Delivered immediate operational improvement by doubling team closing rates on inquiries, improved project variances by 8% and generated personal sales figures in excess of £150K p.a.
  • Led a rebrand with a new website build and revamped Google PPC campaigns leading to the reduction of monthly PPC bill by over $1,000 while increasing the click-through rate by 15%.
  • Devised and implemented project plans for key business initiatives: sales, marketing and advertising initiatives, staff motivation, operating cost reduction and supplier rationalization.
  • Rapidly improved and implemented new internal processes for Design, Pricing, Manufacturing, CRM.
  • Created an intensive development/mentoring program: implemented from factory floor to senior designers.