Mandate: Devise project plans for the following key project initiatives:

  • Morale & Staff motivation
  • Sales, Marketing and Advertising
  • Cost Reduction & Supplier rationalisation
  • Internal Processes: Design, Pricing, Manufacturing, CRM

Synopisis:

  • Morale & Staff motivation
    • Conducted an intensive programme of staff coaching and mentoring (both in groups and 1 to 1) from factory floor to senior designers. Educated factory floor in company’s revenue cycle requirements. Rotated client factory floor visits among all staff members. Involved all relevant members of staff in recruitment process.
  • Sales, Marketing and Advertising
    • Put together market segmentation and ‘magic quadrant’ showing company’s position. Analysed customer and deal values, geographic and socio-economic segmentation data. Put together marketing campaigns and new advertising plans and budgets.
  • Cost Reduction & Supplier rationalisation
    • Reviewed entire supply chain. Moved from single supplier to RFQ process. Alternate sourcing and supplier reviews conducted for rare bespoke items.
  • Internal Processes: Design, Pricing, Manufacturing, CRM
    • Design: Instituted a process with quality reviews at all stages of the design process
    • Pricing: rewrote company’s excel pricing spread sheet and included breakeven projections on 2 basis.
    • Manufacturing: Conducted quality circles and reviews. Ensured production input into final working drawings. Built ERP mechanism at 0 cost.
    • CRM: Implemented cloud based single view of customer’s sales, design and build history.
    • Implemented an internal billing system to improve pricing and time management.

Outcomes:

  • Morale & Staff motivation
    • Not a single member of staff left of their own volition in 3 years.
  • Sales, Marketing and Advertising
    • Increased UK sales in 2011 by 25% against 2010. Team closing rates doubled on inquiries.
  • Internal Processes: Cost Reduction & Supplier rationalisation, Design, Pricing, Manufacturing, CRM
    • Pricing approval fell from up to an average of 2 weeks in 2010 to less than 24 hours in 2011
    • Project variances improved 8%

Programme went into continual improvement cycle from September 2011.